This clip of VR shopping got a lot of hate (and I would claw my eyes out before using it) but I imagine there are users for whom the skeuomorphism would be much more familiar and usable than a standard website. Yes, I did spell skeuomorphism correctly the first time without checking. Yes I am bragging about that.
I'm not sure how I feel about ZFS using object storage systems as a backend. I guess there are lots of places where you want the best of both worlds but something like CephFS isn't appropriate.